Expert Opinions

GenAI is the most amazing thing ever—except when it's wrong.

Here's how you can build a rewarding career in Pro AV.

Integrators are the experts, but they need to listen to customers and consider their preferences.

Can the current technology transformation help deliver critical insights for businesses?

Digital menu boards are poised for big business opportunities, but what verticals have slowed down?

Hybrid collaboration cultivates belonging in today's successful corporate cultures.

More than ever, Pro AV personnel need to manage stress effectively.

Your digital menu board should be tempting customers, not confusing them.

Pro AV businesses need to be more profit driven. Here's why.

Designing the system might be easier than the cost analysis.

According to PAMA, it's time for companies to turn old conference rooms into video production resources.

Upgrading your facilities to encourage return to office? Custom networks help leverage the latest technologies and meet rising expectations.

As businesses navigate new workplace models, technology can help create balance in three key areas.

What's your best choice for Pro AV integration?

Explore the benefits of a service-forward approach.

A chance to be a guest lecturer at my alma mater? Sign me up!

WAVIT reflects on its successful first year and plans for the future.

Avoid the 'Comfort Zone' and challenge yourself.

They may seem silly on the surface, but rituals are taken very seriously.

Here's why every Pro AV company needs a chief artificial intelligence officer—and what that role should be.